Sonoma is a leadership and personal development philosophy inspired by Ross McWilliam's acclaimed book, Route 116 To Sonoma. Built on the belief that everyone has the potential to find their own place to thrive, Sonoma helps people navigate life's transitions, develop greater self-awareness and create a meaningful personal and professional legacy.
Through community, conversation, reflection and practical development, Sonoma provides a supportive environment where people can grow with purpose, confidence and clarity.
Ideal for:
Helping individuals to:
Watch this short video to learn more about the Sonoma philosophy, the story behind Route 116 To Sonoma and how it can support your personal and professional development journey.
Find out exactly what's included, who it's for and how it can support your leadership and life journey.
“Ross worked with Blackpool Youth players for a 90-minute session covering self-belief, resilience and performance strategies – a great atmosphere and all positive!”
"The group of young people that worked with Ross over 6 months have really grown in determination and Grit – showing more enthusiasm and positivity in school and toward their daily challenges. Ross is well organised and easily adaptable meaning that the work he does can be tailored to different group sizes and ages – from 1-2-1 sessions to groups of 10 or even whole year assemblies.”
“This is the second year we have used Ross. He is down to earth, professional and always makes sure we learn what we need to learn…and in an engaging way.”
“Ross has worked with us on two occasions and absolutely delivers every time.”
“I have known Ross for many years and worked with him in a number of different capacities. He has now found his niche as a motivational speaker and accomplished author. He connects directly with audiences, creating positive and lasting change.”
"Very proud to say I am now an accredited Mental Health First Aider!
Thank you Ross McWilliam The Man Who Changed A Million Lives – MHFA England for an insightful and eye-opening two days giving us the skills, tools and confidence to support others. Also, a big thanks to Jane Hayes and team for giving me the opportunity to complete this training."
“The course was very well facilitated, great interaction and learning in a very calm, friendly and safe environment. Really good content – thank you so much. I have already recommended it to others!”
“I dropped lucky getting a trainer like you. Your experience knowledge of mental health made learning easy and fun. Thank you so much.”
“Ross McWilliam has been a valuable and regular contributor on ITV Granada Reports. He is a talented communicator and can offer a keen insight into emotional and mental health”
“I have worked with Ross for a number of years. Beyond his knowledge and qualifications, he has a clear knack of engaging and connecting with his audience. He is authentic and his delivery is bespoke every time. He is a leader in mindsets.”
“Enthusiastic, enthralling, and entertaining, Ross McWilliam is an inspiring individual. I’ve known Ross for many years, and much as I have to do on a daily basis at BBC News, he engages the audience. Ross clearly has a love for learning and is also passionate to share that knowledge.”
